Restaurant consulting · Frisco, TX
Frisco keeps building. We help you open right and stay profitable once the ribbon is cut.
The Frisco market
Sports, families and weekend tournaments
Frisco has more pro and sports venues than most cities its size: The Star, home of the Dallas Cowboys headquarters and practice facility; Toyota Stadium for FC Dallas; Riders Field for the RoughRiders; and Comerica Center. The PGA of America is headquartered here as well.
Add youth sports tournaments that fill weekends with families, and you get demand that peaks around events and Saturdays. Weeknight dinner leans on families who live nearby. Weekday lunch is strongest near office developments and weaker in purely residential areas.
New construction is the default
Along the Dallas North Tollway, SH 121 and further north toward US 380, many restaurant opportunities are new pad sites and new retail centers. You get a clean slate, but you also take on the full build-out: plumbing, grease interceptor, hood, electrical and the permitting and inspection timeline that comes with them.
Landlords may offer tenant improvement money, but the lease terms around it matter. Every month the opening slips is rent and payroll with no sales.
Where we've been
Zack worked at Hutchins BBQ from 2013 to 2022, rising to General Manager, and helped open its Frisco location. He knows the local permitting pace and the vendors who work this part of DFW.
What we see in Frisco
Where Frisco operators lose margin.
Build-out timelines and budgets
New construction runs late more often than early. Opening budgets that don't plan for it leave owners short on cash right when they need it to staff and market the opening.
Competing with national chains
Many new pads go to national brands with deep pockets. Independents need tight costs and a clear reason for guests to choose them.
Staffing a fast-growing market
Every new opening is hiring from the same pool. Training and retention plans have to be ready before the doors open.
How we help
How we work with Frisco restaurants.
Plan and open the location
We help with blueprint and build-out design, equipment, vendor setup, opening budgets, business loan packages, hiring and training, through opening week.
New Location Openings · Project pricing — quoted after a free consultLock in costs from day one
Opening is when food and labor habits form. We set order guides, prep pars and schedules early so the first P&L isn't a surprise.
Prime Cost Control · Project pricing — quoted after a free consultStay on after the opening
Our fractional COO retainer ($5,000/mo) keeps a weekly manager meeting, monthly P&L review and two on-site visits a month going while the new location settles in.
Fractional COO · $5,000/monthHow early should we bring you in on a Frisco opening?
Before you sign the lease if you can, and before final drawings at the latest. Layout, equipment and lease terms are cheapest to fix on paper.
Do on-site visits in Frisco cost extra?
No. On-site visits within DFW are included in our retainers, Frisco included.
Running a restaurant in Frisco?
Thirty minutes, no pitch deck. Tell us about your restaurant and we'll tell you honestly whether we can help and which offer fits.
We respond within one business day. Serving Dallas–Fort Worth.