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Prime Cost Group

Restaurant consulting · Dallas, TX

Dallas is a dozen restaurant markets. We help you run the one you're in.

A concept that works in Uptown can stall in Bishop Arts, and the reverse is just as true. We work with independent and multi-unit Dallas operators on the numbers that decide whether a location makes money: food cost, labor, rent and the schedule that ties them together. Our job is to find where the money goes and fix it with your team, on-site.

The Dallas market

Neighborhoods set the demand curve

Dallas restaurants don't share one rush. Deep Ellum skews late, with music and bar traffic carrying the night. Bishop Arts and Lower Greenville lean on walk-in neighborhood regulars and weekend brunch. Uptown runs on after-work crowds and apartment residents within walking distance. The Design District draws destination diners who plan the trip.

That changes how you staff, prep and price. A schedule copied from a sister location across town will be wrong on both ends of the week. We build labor and prep plans from your own sales by hour and day, not from a template.

The event calendar and the heat

Mavericks and Stars games and concerts at the American Airlines Center fill Victory Park on event nights. The State Fair of Texas at Fair Park pulls crowds in the fall. Performances in the Arts District drive pre-show dinners that need to turn on time.

Then there is summer. Patio seats that carry spring and fall sit empty in July afternoons, and your seat count effectively shrinks. Operators who plan for that cut hours and prep ahead of it instead of reacting a month late.

What we see in Dallas

Where Dallas operators lose margin.

  • Occupancy cost in the neighborhoods people want

    The districts with the best foot traffic carry rents that leave little room for loose prime cost. If food and labor drift a few points, the lease eats the profit.

  • Hiring against every other opening in town

    Experienced cooks and managers have options across Dallas. Turnover shows up as overtime, training hours and inconsistent plates long before it shows up on a resignation letter.

  • Event-night swings

    A home game or a big show can double a night, and a rainout or road trip can empty it. Without a forecast tied to the calendar, you over-staff the slow nights and get buried on the busy ones.

  • Third-party fees and menu creep

    Delivery commissions, packaging and a menu that grew one special at a time quietly raise cost per cover. Most owners haven't checked item-level margin since opening.

How we help

How we work with Dallas restaurants.

Start with an operations audit

We spend time in your restaurant, pull your POS, invoices and payroll, and hand you a ranked list of what is costing you money and what to fix first. The $3,500 audit is credited toward any retainer signed within 30 days.

Restaurant Operations Audit · $3,500 one-time

Get prime cost back in line

We set target food and labor percentages for your concept and neighborhood, then build the tools your managers use daily: order guides, prep pars, scheduling by sales forecast and weekly cost reviews.

Prime Cost Control · Project pricing — quoted after a free consult

Add a COO without the salary

For owners stretched across the floor and the books, our fractional COO retainer ($5,000/mo) includes a weekly manager meeting, a monthly P&L review and two on-site visits a month.

Fractional COO · $5,000/month
Check your prime cost first

FAQ

Dallas questions

Nearby

Do you work with restaurants inside Dallas or mostly the suburbs?

Both. We work across Dallas proper, from Deep Ellum and Uptown to Oak Cliff and Lower Greenville, and across the rest of DFW. Neighborhood matters more to us than city lines.

Will you actually come to the restaurant?

Yes. On-site visits within DFW are included in our retainers. We want to see your line during a rush, your walk-in and your back office, not just your spreadsheets.

Running a restaurant in Dallas?

Thirty minutes, no pitch deck. Tell us about your restaurant and we'll tell you honestly whether we can help and which offer fits.

We respond within one business day. Serving Dallas–Fort Worth.

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